The most sustainable manner of inculcating a culture of integrity in Philippine society is to get the private sector--academe, civil society, business and the churches--to be the main agent of change. Although we should be happy that the Administration of President Benigno S. Aquino III has assigned the highest priority to fighting corruption in every sector, it would be prudent not to depend on the Government to be the prime mover in fostering honesty. There is no telling who the next President will be and what will be his priorities. Under the principle of subsidiarity, the private sector has the competence, the motivation and the energy to rid society of dishonesty, graft and corruption. It is, therefore, providential that there is now an Integrity Initiative which is a private sector-led campaign that aims to promote common ethical standards among various sectors of society. It operates on the principle of inclusion and collective action. This initiative is being implemented by the Makati Business Club and the European Chamber of Commerce of the Philippines and funded by Siemens.