Passion for Welfare of Employees
He was not as famous as Steve Jobs or Bill Gates. But Carl Elsener, a Swiss entrepreneur who recently passed away, deserves as much attention, if not more, from owners of business and CEOs who are looking for a role model. I had heard of the company that he had managed since he was 28, taking over from his father. It was his grandfather who founded the company. Victorinox was one of the companies included in the list of model enterprises for business ethics and people development that some of my colleagues at the IESE Business School liked to talk about. Although Elsener managed the company for more than half a century, very few people knew his name. What were globally renowned were the Swiss army knives produced by Victorinox that millions of people bought in the airports. I myself had three of those given to me as gifts by my friends.