Listening to Secretary of Tourism Ramon Jimenez explain the rational of the DOT "It's More Fun in the Philippines" campaign, I was reminded of our own generation's "Don't Worry, Be Happy" slogan. I couldn't agree more with Secretary Jimenez that the attraction of the Philippines, more than the natural and physical endowments, is the Filipino people. It is more fun in the Philippines because it is more fun to be with Filipinos. With very few exceptions, we Filipinos are fun to be with. We exude cheerfulness, optimism, hope and friendliness. We are not far from the Bhutanese, who are the happiest people on this planet.
The historical trends, empirical findings, and policy updates are discussed in detail in the essays compiled in this book. The most convincing argument that supports the thesis of the book, i.e. that population growth is a poitive factor in attaining sustainable human development, is found in the foreword to the book, which is adopted from an article written by Mr. Roberto de Ocampo, former Finance Secretary of the Philippines and multi-awarded finance official in Asia. Thanks to the continuing growth of the Philippines population, Filipinos are in more than 100 countries all over the world, contributing much-needed foreign echange and purchasing power to the Philippine economy and fostering the human and spiritual development of the most diverse of peoples and cultures on this planet.
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